Stussy Rising 80 Hooded Sweatshirt
ALL ABOUT STÜSSY
In the late ’80s and early ’90s, a brand was born from the Southern California surf scene and swept through the clothing landscape to redefine the look and ideology of casualwear. That brand was Stüssy, a label that grew organically from youth movements and inadvertently revolutionized the clothing business.Shawn Stüssy was a surfer who used to shape his own boards for friends and locals in Laguna Beach, California. Stüssy began screening t-shirts and shorts to sell along with the sur as a form of promotion; his surname written in a graffiti-influenced hand style was to become the company logo. Stüssy inadvertently fell into the clothing business through his deep-rooted love of surfing, and in a few short years, people were talking within the small, insular world of surf and skateboarding in the late ‘80s. Shawn set up small showrooms in New York and California and hit the road, showing his designs to stores he respected.The brand grew during a time when epochal shifts that now frame contemporary popular culture were taking place. In the music scene the late ’70s gave us punk, while the early ’80s brought us a new DIY type of music called rap. Punk broke creative and aesthetic barriers and taught us that anyone could have a band. Rap pushed social boundaries and explored the ideas of remixing and sampling. These new ideas and territories created a new modern platform for fashion and cultural expression. The designs and overall aesthetic touched on references from a range of underground subcultures that resonated with Stüssy. This approach appealed to a worldwide network of creative youth who shared a common interest in surf-culture, skating and music. Limited distribution fuelled the desire internationally, and those who wanted the gear found it and felt a part of something bigger in the process.
Stussy Rising 80 連帽運動衫
關於史德西
80 年代末和 90 年代初，一個品牌從南加州衝浪界誕生，席捲服裝界，重新定義了休閒裝的外觀和意識形態。 這個品牌就是Stüssy，一個從青年運動中有機發展起來的品牌，無意中徹底改變了服裝行業。板。 Stüssy 開始篩選 T 恤和短褲，與 sur 一起銷售，作為促銷形式； 他的姓氏以受塗鴉影響的手寫方式寫成，後來成為公司的標誌。 Stüssy 由於對衝浪根深蒂固的熱愛，無意中進入了服裝行業，短短幾年內，人們就在 80 年代末的衝浪和滑板這個狹小的、與世隔絕的世界裡談論起了話題。 肖恩在紐約和加州設立了小型陳列室，然後上路，向他尊敬的商店展示他的設計。 在音樂界，70 年代末為我們帶來了龐克，而 80 年代初為我們帶來了一種新的 DIY 音樂類型，稱為饒舌。 朋克打破了創意和美學的障礙，告訴我們任何人都可以擁有樂團。 說唱突破了社會界限，探索了混音和採樣的想法。 這些新的想法和領域為時尚和文化表達創造了一個新的現代平台。 設計和整體美學參考了一系列與 Stüssy 產生共鳴的地下次文化。 這種方法吸引了全球創意青年網絡，他們對衝浪文化、滑冰和音樂有著共同的興趣。 有限的分銷激起了國際上的渴望，那些想要這些裝備的人找到了它，並在這個過程中感受到了更大的東西的一部分。
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